Samsung’s TV reign faces challenges [2016/03/16 11:08]

South Korean tech giant Samsung Electronics has added a new chapter to the history of the global TV market as it topped the segment last year for the 10th consecutive year.

According to global market research firm IHS, Samsung was the world’s largest TV seller in 2015 on the back of the strong performance of its high-end models.

The company took 27.5 percent of the global TV market in terms of sales and 21 percent in shipments.

The Korean TV-maker has held the top spot for the past decade since 2006, when the company’s global TV sales and shipments stood at 14.2 percent and 10.6 percent, respectively.

Behind Samsung’s decade-long reign in the TV sector is solid demand for the tech firm’s high-end models, market watchers said.
The global electronics giant, however, is expected to face hurdles in keeping up the growth momentum in TV sales over the next decade. It has to deal with cutthroat competition and unfavorable market conditions due to the rise of mobile devices.

Armed with price competitiveness, Chinese and Taiwanese TV-makers, such as Hon Hai, Hisense and TCL, are closing the technological gap with Samsung. They have received the spotlight at global electronics trade shows as news media often highlight the technical advances of the Chinese companies.

Samsung’s recent decision to close a TV factory in Malaysia is also seen as part of its efforts to deal with the saturated TV market and fierce competition from cheaper TV-makers.

Some market analysts projected a positive outlook for Samsung’s TV business, saying that due to the quickly growing Internet of Things sector, Samsung could extend its reign in the TV sector in the coming years.
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